Sales Manager – Modern Trade: Ethiopia

People First Consult is looking for a Sales Manager – Modern Trade for one of its clients – an international FMCG Company.

Position Details

Position: Sales Manager – Modern Trade

Reports to: Commercial Lead

Location:  Addis Ababa

Contract Type: Regular

Main Purpose

• The Sales Manager is responsible for achieving or exceeding the Sales and Distribution objectives in the respective Region to ensure the achievement of the company’s business objectives and strategy.
• He/ She develops and achieve or exceed the sales volume/revenue goals targets as defined in the Business Plan for the sales channels and control/monitor the Sales budget to ensure optimum allocation of resources to different businesses of the company.
• Besides, she/he coordinate with the Marketing Division to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives.
• The Sales Manager motivates and leads a High-Performance Sales Team.
• Check individual performances of the Sales Team and motivate them, either through personal counseling and/or imparting training in tactical selling skills to improve and enhance their capabilities and sales per

Accountabilities

• Create a transparent, data-driven work environment.
• Report sales performance on a daily/weekly/monthly basis.
• Develop and maintain productive long-term relationships with our customers.
• Set up and own internal and external processes for effective customer and sales management.
• Contribute to the development of a knowledge-based working environment regarding market
• trends/developments, consumers, customers, competitors, etc.
• Work cross-functional with other departments.
• To spend 65% of your time in the market

Key Performance Indicators

• The Sales Manager is responsible for the Modern Trade and Whole Channel in Addis Ababa.
• Accountable for reaching the sales target: volume sales, numeric distribution, drop-size per customer.
• Managing and motivating the sales team and responsible for daily management of the sales team, including tracking individual sales performance and team sales performance.
• Responsible for Everyday Great Execution of in-store merchandising.

Key Skills & Experience Required

• Education: BA in Business administration, Marketing Management, and related fields.
• Experience: 5+ years’ experience as an (area) sales manager in the FMCG sector.
• Technical skills: Solid leader with managerial experience, good understanding of RTM, good planner, structured way of working, analytic, and very strong.
• Strong and proven administration and organizational skills
• Credit management experience
• Can adhere to strict timelines and deadlines
• Can sell our products outside and be able to keep up with internal admin demands
• Must have Shopper marketing experience
• Language: Fluent in Amharic and very good understanding of English (speaking and writing).
• Solid knowledge of the market
• Category Management experience advantageous
• Ability to develop a market.
• Strong financial acumen
• Keen to develop and unlock new opportunities.
• Good admin and presentation skills.
• Ability to develop and implement sales strategy.
• Ability to follow up and follow through on projects.
• Work closely with SM AFH and DX Lead.
• Social skills: Responsible, convincing, a good networker, serious, hard-working, eager to learn & receive feedback, and a can-do mentality.
• Experience in FMCG Sales with proven success

How to Apply

• Please send your resume to careers@peoplefirstconsult.netusing the job title as the subject.